About BBS | Holistic Training Academy

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ABOUT BBS TRAINING ACADEMY

BBS Training Academy™ specialises in holistic training for the sports & fitness industry.

Our courses and workshops specialise in teaching a diverse, holistic training approach to sports conditioning & skill development. We teach multi-sports education to help coaches, athletes and sports enthusiasts improve their skills and athletic performance using a holistic approach.

Sports and skill development is a key component in embracing lifelong wellbeing: our FUNctional Training™ approach emphasises the joy of training by creating a stimulating training environment where learning and doing come together in PLAY!

BBS Training Academy™ is the education division of MAVERICKS Life Co, a family company that specialises in Holistic Science for wellbeing and performance. Our online course syllabus is based on the © HOLISTIC SCIENCE FRAMEWORK, which uses natural training methods based on holistic sports physiology, evolutionary science and ESG commitments (Environmental, Social, and Governance).

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OUR HOLISTIC TRAINING SYLLABUS IS BASED ON THE FOLLOWING PRINCIPLES OF SPORTS SCIENCE EDUCATION:

Integrate a holistic approach to sports, fitness and physical performance-based activities
Lead with structure, confidence and professionalism
Empower and lead through knowledge and discovery
Have a compassionate approach by understanding individual needs and approaches
Develop leadership through active lifestyle communities
Use an exercise physiology-based method to develop and maximise athletic development
Develop a baseline understanding of holistic and sports science concepts and how they integrate together
Understand the role and goals of each specialised area (including nutrition, psychology, wellness, kinesiology, biomechanics) to integrate a multi-faceted approach to training
Implement sports science concepts into actionable coaching practices in a variety of forms (as a form of exercise class, sports or physical art form)
Improve technical language and communication skills
Maximise participation through a fun, interactive and stimulating environment
Develop intrinsic motivation and a growth mindset
Integrate ESG thematics within the sports and fitness sector

BBS TRAINING METHOD™

The BODY BEFORE SKILL Training Method is not a set training protocol: it can be best described as a holistic training approach based on the Holistic Training Syllabus, delivered using an adaptable FUNctional Training approach.

HOLISTIC TRAINING SYLLABUS: Mapped to education national standards to a holistic sports science framework that is applied to sports, fitness and wellbeing, with an ESG focus.
DELIVERED WITH FUNction! Translating the framework into an actionable, fun activity for coaches, athletes and participants of all levels.

THE BBS MISSION

Our mission is to provide courses, workshops, and online resources focused on Holistic Training, rooted in a diverse approach to sports science.

We follow an educational mission inspire a sense of discovery, increase engagement with skill development and body awareness, with a strong commitment to diversity, athlete welfare and environmental relevance in sports and fitness. We believe that by integrating a more FUNctional Training approach in our lives, we can increase our wellbeing, joy of learning new skills, and positive interactions with our environment.

Coaches and educators are the connectors of active communities. By developing knowledge and igniting their passion in holistic training and ESG concerns in the sports industry, we can enhance our wellbeing as we spark motivation in the pursuit of skill!

FREE EDUCATION INITIATIVES

We believe in making education accessible for the general public, to share knowledge in Holistic Sciences and to maximise engagement with the natural world through an active lifestyle. Our articles are researched, written and vetted by our faculty, as well as our freely available BBS CLASSROOM 101 video series hosted on the DISCOVER WITH MAVERICKS Youtube channel, and educational visual aids on Instagram and Facebook.

WEBINARS

Webinars are hosted LIVE online by our academy experts and focus on a specific topic of expertise from within the BBS Training Academy syllabus.

We offer webinars as part of our "Free Education" initiatives as well as run monthly Premium webinars and online workshops are included in our BBS ACADEMY CIRCLE membership.

WORKSHOPS

In-person workshops aimed at coaches, athletes and enthusiasts who want to improve body & skill efficiency with our FUNctional Training approach - tailored to be skill-specific with a high enjoyment factor. Designed for participants to feel inspired, energised and to apply practical concepts directly into their practice.

FOUNDATIONS COURSES

Online FOUNDATIONS courses are aimed at all levels of training and education for anyone interested in exploring new approaches to training in a variety of topics. a holistic science approach to training. The courses include readings, videos, quizzes and practical exercises.

IMMERSION COURSES

Online courses aimed at an IMMERSION into the topics with live interactions with our experts and requiring more in-depth knowledge of the theory with coursework hours and active learning required for the completion of the course.

CERTIFICATE COURSES

Our CERTIFICATE courses validate the knowledge learned in each topic to LEAD others with the expertise obtained, requiring a practical assessment and proof of completed coursework.

HSc DIPLOMA

The Holistic Science Consultant Diploma takes coaches on the long-term journey of using a holistic science approach to training with a unique opportunity to work closely with BBS Training Academy as an affiliate partner.

BBS ACADEMY CIRCLE

- The BBS ACADEMY CIRCLE is our international network at BBS Training Academy, where we are united by a passion for exploring Holistic Science for sports, fitness, and wellness. It is an online membership experience that encourages exchanges with CIRCLE members and BBS Staff. It offers all-inclusive access to our live workshops and webinars by BBS Training Academy and our growing library of online content on the BBS eLearning platform.

BBS EDUCATION TEAM

Jessica Christensen, CEO & Academy Director

BBS Training Academy was founded by CEO of MAVERICKS Life Co. Jessica Christensen, with over 15 years specialising in holistic training education and leading our education team to innovate the sports, fitness, and wellbeing sector. Her studies include Harvard Medical School HMX Physiology, National Academy of Sports Medicine, L4 Advanced Anatomy & Physiology, Evolutionary Biology, TQUK L3 Award in Education, with continuing studies in evolutionary biology, systems innovation and sports science physiology.

Founding the company in 2008 in the UK, Jessica has over 15 years in the industry working as an educator and consultant for holistic training for sports, fitness & wellbeing, Jessica has made studying Holistic Training & Sports Science her life's work. The company runs a number of international educational projects, and as C.E.O. she drives the vision and development with an emphasis on creative media development, research and education - bringing the HOLISTIC TRAINING SYLLABUS to fruition with the collaboration of our Academy Development team.

Jessica brings together her passion for exercise physiology and human evolution, combining her expertise to develop the framework, training, and education concepts for MAVERICKS Life Co. and BBS Training Academy. She is member of CIMSPA (Chartered Institute for Sports and Physical Activity) and USCCE Accredited Program Director (United States Centre for Coaching Excellence).

Education Team

JESSICA CHRISTENSEN

CEO & Academy Director | Jessica Christensen, CEO/Founder MAVERICKS Life Co., and Academy Director at BBS Training Academy. Jessica is a holistic sports science & training education specialist and industry innovator in the sports, fitness, and wellbeing sector, with over 15 years of experience. Her studies include Harvard Medical School HMX Physiology, National Academy of Sports Medicine, L4 Advanced Anatomy & Physiology, Evolutionary Biology, Philosophy of Science, TQUK L3 Award in Education, with continuing studies in evolutionary biology and sports science USCCE Accredited Program Director.

HOLLY CAMMELL

Administration & Head of Development | With a background in sports medicine and rehabilitation, Holly plays a vital role in developing and managing BBS Training Academy. Holly's responsibilities include project management, course material preparation, copy editing, Student Success management, social media coordination, marketing material refinement, and research for accreditation portfolios. Her journey began with a BSc in Sports Science from Stellenbosch University, South Africa, followed by an Honours degree in Biokinetics. Holly initially worked as a Biokineticist, specialising in rehabilitative exercise. Since 2017, she has been a key collaborator with Jessica, engaging in research, literature reviews, and educational material development for the academy.

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LARS CHRISTENSEN

CIO & Operations | Lars oversees operations at our Training Centre, managing both on-site and online functions. He specializes in technology and information systems at MAVERICKS Life Co. and is responsible for membership management and optimizing user experiences. His role extends to managing the Training Centre, BBS Training Academy, and coordinating operations and distribution within our media communications team.

JOANNA GAMPER CUTHBERT

Policy & Compliance | Joanna has over 15 years of experience specialising in continued professional development for dance practitioners in the UK and she forms the head of BBS Training Academy's Policy & Compliance department. Joanna is a trained dancer, former cheerleading athlete, head coach, programme owner and national team manager for Team England (managing Team England ParaCheer to their first Gold medal at the ICU World Cheerleading Championships in 2017). She is currently the Chair of the Board at SportCheer England, as well as the Head of Engagement at Impact Dance in London, as well as running Squad Safe - a consultancy offering safeguarding and athlete welfare training and consultancy for teams, gyms/studios, and competition event providers working in Cheerleading, Dance and Gymnastics.

JULIAN GRIMM

Head of Production | Julian, is a music and video producer, who leads MAVERICKS Life Co.'s media production including BBS Training Academy eLearning content. He collaborates closely with Jessica and our creative team, overseeing video production and distribution.

Originally from Brazil, Julian began his career in Media and Communications in São Paulo. However, his passion for music led him to London, where he studied Audio Engineering and Music Production. Julian has an extensive background in music and dance video production, having worked with major companies like Warner Brothers, Ableton, and Antelope Audio.

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ANNALISA LAUCIELLO

CFO & Administration | Annalisa leverages her extensive secretarial administration and finance background to drive strategic partnerships and oversee company finances for BBS from our Swiss headquarters. Following her studies in economics and tourism, Annalisa relocated to Crans-Montana, where she ventured into sports and administration, contributing her expertise at ESS Montana and the Golf Club Crans-sur-Sierre.

CGVA Administration Team

The CGVA Administration team, led by Cherry Ann Mendevil, contribute a wide array of critical functions, including membership and operational administration, digital asset management, and data configuration. Based in the Philippines, they form the backbone of our operations, and their expertise is invaluable.

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ABOUT BBS TRAINING ACADEMY

BBS TRAINING METHOD™

THE BBS MISSION

BBS EDUCATION TEAM

Jessica Christensen, CEO & Academy Director

Holistic Sports Science education division